Olympics faces drop in TV viewing as fans switch to social media clips

Time：2024-08-01 Click：

TAKESHI WATANABE and TAKAYUKI INOUE, Nikkei staff writersJUNE 30, 2024 10:00 JST
TOKYO -- Sports fans' growing preference for watching social media highlights of their favorite events rather than live broadcasts is shaking the very foundations of the Olympics.
The International Olympic Committee, the organizer of the Games, derives 60% of its revenue from selling broadcast rights. But shifting habits in media consumption are casting a shadow over that, with increasing numbers of people -- especially the young -- catching up on sporting action via short video clips.
QIN JIANHANG and HAN WEI, CaixinJune 22, 2024 11:30 JST
An avalanche of corruption investigations continues to sweep through the former top echelons of China's sporting regulator, casting a shadow over the country's spectacular performances in recent Olympics, just weeks before this year's Games in Paris, where its athletes could challenge the U.S. for the most gold medals.
On May 30, the Central Commission for Discipline Inspection (CCDI), the Communist Party's top graft buster, announced it had launched an investigation into Gou Zhongwen, a former chief of the General Administration of Sport (GAS), China's top sports regulatory body.